Tesla: An American Electric Vehicle Company
History of Tesla
Tesla was endowed in 2003, quickly after GM broke off the archetypes for its electric vehicle, the EV-1. In 2004, Elon Musk reached to the fledgling company and provided a strong force to further carry this business on. It was founded with the sense and sight of creating effective and effectual electric cars and sell them to the masses. The company inaugurated its automobile industry as a niche differentiator, offering products disrupting in nature in the form of luxury electric vehicles. Examples were presented in the name of Model S and Model X.
To facilitate masses with models, tesla cars were introduced in 3 phases.
The first arrival was to release a sports car, which was then the only type of electric vehicle in terms of return on investment. It was followed by a $60,000 sedan and then eventually a $30,000 sedan.
The Model S was the next car being introduced, was originally released in 2012. Current prices for a Model S start at $74,500. There they practiced with technology like autopilot, supercharging, and others.
The Model X is similar in strategy but manufactured to delight the SUV market. Tesla, unlike most other auto manufactures, continuously renews their vehicles, not in rigid year model variants just like other companies.
In terms of production, Tesla assembles all of its vehicles in Fremont, California. Most recently, they have built a sort of “tent” within headquarters to accommodate the production. Additionally, they yield their key components of each car counting the necessary provision of the electric motor, the battery pack, and the charger.
Moreover, Tesla sells its cars in ostentatious outlets and galleries, providing additional services to the service center. Tesla also trades home charging installation services, energy storage systems for both homes and business, along with this they offer auto manufacturers and likely to launch electric semi-trucks in 2019.
Tesla entered the market with the core competencies of the provision of high-quality cars. They preferably considered a word of mouth advertisement and referrals to gain escalation when it came to strategies.
According to Tesla’s career page, its main mission is;
“Boast the world’s transition to maintainable energy.”
No doubt, they are progressing by hiring suitable and competent people that share the same sense of passion and devotion in changing the world and are willing to work in their innovative culture.